Personalization in Banking- How to Build Relationships

Personalization in Banking- How to Build Relationships

WEBINAR

14:00 PM EST

March 19th, Thursday

You're Just A Step Away!

Marketing is evolving. We are quickly going from a transactional way of doing business, to a relationship-based approach.

Much of the current banking industry lacks the relationship-building methodologies that so many other industries have already adopted.

This has been fine in the past when banking was a relatively protected industry with tons of barriers to entry, but as the world evolves, this is changing and they will need to get more competitive.

Making Your Customers Feel Like Friends with Personalization

This has been fine in the past when banking was a relatively protected industry with tons of barriers to entry, but as the world evolves, this is changing and they will need to get more competitive.

This webinar will feature guest speaker, Alyson Clarke, of Forrester Research, an independent research firm and will focus on building relationships and will include topics such as:

  • ⦿ Exactly where the banks are lacking in personalization and how much it is costing them.

  • ⦿ 4 ways banks can rapidly enhance their personalization and improve engagement.

  • ⦿ The roadmap banks should use to improve their personalization and start building real relationships with clients.

  • ⦿ The 3 stages of banking personalization and how banks can move up to the highest level.

The webinar will be hosted by Ehren Maedge, VP- North America at MoEngage. Between their two different knowledge bases, they have a very strong understanding of what is currently wrong in the banking space and how it can be fixed.

Their goal is to show banking executives and marketing professionals like yourself what you can do to improve the way you interact with customers.

Speakers


Alyson

Alyson Clarke (Forrester)

Principal Analyst Serving E-Business &
Channel Strategy Professionals

Alyson Clarke serves eBusiness & Channel Strategy Professionals. She is a highly skilled expert with extensive industry experience in both wealth management and banking. Alyson has global expertise, having previously worked at Forrester in the financial services vertical in our Sydney, London, and San Francisco offices. She is now based in New York and specializes in digital and non-digital channel strategy and innovation, in particular, the sales, service, and customer experience of financial services and advice across online channels, smartphones, tablets, and branches.

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Ehren Maedge

Ehren Maedge

VP- North America at MoEngage

At MoEngage, Ehren is responsible for spearheading all aspects of the company business in the North America region. From driving sales, overlooking day-to-day operations, creating future strategy plans, handling customer feedback to managing the company’s positioning in the market, Ehren oversees the various facets of MoEngage's business in the region. Ehren has to his credit over a two-decade-long career, during which he has held key positions at many reputable companies.

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About Us


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Intelligent Customer Engagement Platform

Featured twice in the Gartner Magic Quadrant for Mobile Marketing Automation, MoEngage enables brands such as BigBasket, Traveloka, OYO, Tokopedia, Travelodge, McAfee, Deutsche Telekom, and Vodafone to personalize every user interaction across the web, mobile and email.

Companies that use MoEngage airtel, samsung, vodafone, t-mobile, tokopedia, oyo, gaana, mcafee, traveloka, mashreq