Decoding the 100 Cr Medlife Growth Journey With Meera Iyer

Decoding the 100 Cr Medlife Growth Journey With Meera Iyer

WEBCAST

11:30 AM IST

February 12th, Wednesday

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“We learn by standing on the shoulders of giants” A success story gives us inspiration to do the right thing, avoid pitfalls and gives us a guide to follow. This is why we are excited to bring to you “Decoding the 100 Cr Medlife Growth Journey”.

This is a live webcast that will give you a look into the incredible success, of Medlife with Meera Iyer, their Chief Marketing Officer. She leads the marketing efforts and has been instrumental in the meteoric rise of the company to become India’s largest online healthcare technology solution. She will discuss the various processes that were introduced to propel this growth, the campaigns and some strategic numbers that will give you a clear idea of just how quickly they scaled.

Time- February 12th, 11:30 AM IST

YOU'LL LEARN:
  • ⦿ Meera will explain the growth trajectory of Medlife.com, were they started and where they are now.

  • ⦿ How teams were built, the cross-functional processes that helped and roles that we added or removed.

  • ⦿ The tech stacks that assisted in this growth story.

  • ⦿ Growth tactics- What worked, what didn’t and the lessons learnt.

  • ⦿ How the culture of growth was introduced and sustained with the company.

  • ⦿ How brand marketing and performance marketing aligned to work together.

Speaker


Meera Iyer

Meera Iyer

Chief Marketing Officer at Medlife.com

Meera Iyer is the Chief Marketing Officer at Medlife.com, India’s largest online healthcare technology solution, where she leads the mandate for customer businesses. Meera dived into the world of marketing in 2004. She began her career as an Area Sales and Customer Manager at Hindustan Unilever Limited where she managed the Foods and Beverages business for Karnataka. Later, she became one of the founding members of Unilever’s Centre of Excellence team which led sales force automation & analytics projects for HUL. Post that she had a successful stint heading Consumer Insights for HUL’s largest category – Home Care. Before leaving Unilever in the year 2013, she was working as the Regional Brand Manager for Dove & Pears. She joined BigBasket as the Head of Marketing in 2015 where she spent close to 3 years helping the company align their marketing strategies and build their national market presence. She also worked briefly with Melorra as the Head of Marketing and helped the brand push the envelope to new vistas of innovation and success.

She featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section. She has also been featured on Plural Sight among India’s Top 100 Digital Marketing professionals and CX 100 list where she was recognised as one of India’s Top 100 CX practitioners.

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