Business impact of COVID-19 on
Industry worldwide takes a hit. Onset of slump in each geographic region varies. While European Union and Southeast Asia show an early downward trend in mid-February, the United States, and India show a late downfall in early to mid March coinciding with travel lockdowns in individual countries.
North America and India have seen sharp increase in active users respectively, on online shopping apps - particularly for daily services. On the other hand, consumers in Southeast Asia are still hesitant to shop online because conversions have plummeted to its lowest.
With mandatory work-from-home and social distancing policies in effect, this industry has seen the most exponential growth. Zoom is the leader in this category showing strong growth in most parts of the world. Another new entrant in the category that combines video chats with games, Houseparty saw record 5 digit growth in downloads in key geographies.
Exponential upward trends for news apps worldwide during late February, early March timelines. This coincides with the total increase in the number of COVID-19 cases worldwide. (exponential rise in total downloads and viewership). The Entertainment industry collectively sees a very late yet sustained upward bloom in Downloads and active users, around mid to late March.
Consumer trust is still high in North America and Southeast Asia as online food delivery apps see a steady increase in new and active users. However, food delivery apps in India have lost a huge chunk of active users in less than a month. We believe this trend to continue as the lockdown in India is more aggressive than other regions.
Worldwide consumer confidence takes a hit in the industry after
a busy start to 2020.
NA & EU: Small drop in downloads, while active users data seems
about the same China & Southeast Asia: Both active users and
downloads see a steep decrease India: Active users drop
significantly in the last 30 days, while downloads are reduced
exponentially
Downloads for the apps have taken a huge hit but active users
increase for the top 5 social media apps worldwide: Facebook,
Instagram, Whatsapp, Snapchat, and Twitter.
WeChat has shown a significant growth in both active users and
Downloads in Asia. Along with the top 5 apps in the industry,
India’s homegrown apps have seen their share of success with
active users increasing exponentially in the last 90 days.
Healthcare apps in Southeast Asia are focussing on winning user trust and are running multiple awareness campaigns. This has led to a steep increase in spends on Healthcare apps in Southeast Asia, even though active users have fallen – a good tradeoff!
One of the worst hit industries after Travel & Hospitality is
Mobility.
Active users for ride hailing apps have
fallen by a small margin in North America, whereas in Europe the
number is almost halved. Though the drop in active users in
India is low, downloads have plummeted exponentially. China, on
the other hand, sees a significant increase in downloads after
the government lifted the lockdown.
