Coronavirus Business Impact: Data-driven insights for brands during COVID-19

  • 📈 Know the impact of COVID-19 on active users in different regions and industry verticals
  • ⚖️ Evaluate your own app by comparing your metrics with the industry leaders
  • 💡 Get inspired by the measures top brands are taking for their customers in these times

Insights from 1.50 billion mobile app users from 12 industries in North America, Europe, India, Southeast Asia, and the Middle East.

Actionable insights from industry leaders

Liv. digital bank

Strategies and lessons for online businesses during COVID-19

Get access to a masterclass video where we speak to industry experts from leading brands in North America, Europe, the Middle East, India, Southeast Asia, and Australia.

In this video, you'll get answers to questions like:

  • ● What steps marketers must take now to adjust to the ‘new normal’?
  • ● How is COVID-19 impacting user acquisition for B2C companies?
  • ● What is the shift in organic versus paid acquisition channels?
  • ● Has the ideal buyer persona changed due to COVID-19?
  • ● How has user engagement and content marketing changed?
  • ● What is the impact on offline marketing due to COVID-19?
  • ● How has brand messaging changed for B2C mobile apps?
  • ● How have people, processes, and technology been impacted in the pandemic?

Business impact of COVID-19 on

Industry worldwide takes a hit. Onset of slump in each geographic region varies. While European Union and Southeast Asia show an early downward trend in mid-February, the United States, and India show a late downfall in early to mid March coinciding with travel lockdowns in individual countries.

travel and hospitality

North America and India have seen sharp increase in active users respectively, on online shopping apps - particularly for daily services. On the other hand, consumers in Southeast Asia are still hesitant to shop online because conversions have plummeted to its lowest.


With mandatory work-from-home and social distancing policies in effect, this industry has seen the most exponential growth. Zoom is the leader in this category showing strong growth in most parts of the world. Another new entrant in the category that combines video chats with games, Houseparty saw record 5 digit growth in downloads in key geographies.


Exponential upward trends for news apps worldwide during late February, early March timelines. This coincides with the total increase in the number of COVID-19 cases worldwide. (exponential rise in total downloads and viewership). The Entertainment industry collectively sees a very late yet sustained upward bloom in Downloads and active users, around mid to late March.


Consumer trust is still high in North America and Southeast Asia as online food delivery apps see a steady increase in new and active users. However, food delivery apps in India have lost a huge chunk of active users in less than a month. We believe this trend to continue as the lockdown in India is more aggressive than other regions.

Food Delivery

Worldwide consumer confidence takes a hit in the industry after a busy start to 2020.

NA & EU: Small drop in downloads, while active users data seems about the same China & Southeast Asia: Both active users and downloads see a steep decrease India: Active users drop significantly in the last 30 days, while downloads are reduced exponentially

Real Estate

Downloads for the apps have taken a huge hit but active users increase for the top 5 social media apps worldwide: Facebook, Instagram, Whatsapp, Snapchat, and Twitter.

WeChat has shown a significant growth in both active users and Downloads in Asia. Along with the top 5 apps in the industry, India’s homegrown apps have seen their share of success with active users increasing exponentially in the last 90 days.

Social Media

Healthcare apps in Southeast Asia are focussing on winning user trust and are running multiple awareness campaigns. This has led to a steep increase in spends on Healthcare apps in Southeast Asia, even though active users have fallen – a good tradeoff!

healthcare and fitness

One of the worst hit industries after Travel & Hospitality is Mobility.

Active users for ride hailing apps have fallen by a small margin in North America, whereas in Europe the number is almost halved. Though the drop in active users in India is low, downloads have plummeted exponentially. China, on the other hand, sees a significant increase in downloads after the government lifted the lockdown.


Worldwide economic impact of COVID-19

  • North America

  • Europe

  • Middle East

  • India

  • Southeast Asia

Tab 1

north-america covid report
Explosion: Online Shopping, Healthcare Growth: Social, Food Delivery Slowdown: Travel & Hospitality, Real Estate Get more insights >

Tab 2

Europe covid report
Explosion: Media & Entertainment, Healthcare Growth: Social, Online Shopping Slowdown: Travel & Hospitality, Real Estate Get more insights >

Tab 3

Middle East covid report
Explosion: Video Chat apps, Healthcare Growth: Social, Online Shopping Slowdown: Mobility, Online Food Delivery Get more insights >

Tab 4

India covid report
Explosion: Online Shopping, Video Chat apps Growth: Social, Mobility Slowdown: Travel & Hospitality, Online Food Delivery Get more insights >

Tab 5

South East Asia covid report
Explosion: Social, Video Chat apps Growth: Online Shopping, Food Delivery Slowdown: Mobility, Real Estate Emergence: Healthcare Get more insights >

COVID-19 Impact Quadrant

COVID-19 Impact Quadrant

The Impact Quadrant divides industry verticals in specific geographies into 4 major categories:

  • Explosion: Industries that have seen huge demand in terms of new user downloads and active users. Examples: Video Chat apps (worldwide), Online Shopping (North America & India)
  • Growth: Industries that have shown rise in active users but not considerable rise in downloads. Examples: Social Media (North America, Europe, India, & Middle-East)
  • Slowdown: Industries that have seen steep decline in both active users and new app downloads. Examples: Travel & Hospitality (worldwide)
  • Emergence: Industries that have shown promise with getting new users downloads but not active users. Example: Healthcare (Southeast Asia)

Frequently Asked Questions

What is the data size of this report? How many users have you analyzed?

We’ve analysed over 1.5 billion mobile app users from 12 industries(Media & Entertainment, Mobility, Travel/Hospitality, Social, Video chat apps, Real-Estate, Food delivery, E-commerce, Edtech, BFSI, Healthcare, and Telecom) and 5 regions for this report.

What regions of the world are you including in your report?

This report includes the impact of COVID-19 on North America, Europe, the Middle East, India, and Southeast Asia.

What is the COVID-19 Impact Quadrant?

The COVID-19 Impact Quadrant denotes the business impact of the coronavirus on different industries in different regions. This is a plot of active users and new users, with all the industries categorised into Explosion (increase in both new and active users), Growth (increase in active users but decrease in new users), Slowdown (decrease in both new and active users), and Emergence (decrease in active users but increase in new users).

What is the impact of COVID-19 on online shopping?

Online shopping apps have seen an increase in new and active users in North America and India. On the other hand, though online shopping apps in Southeast Asia, Europe, and the Middle East are losing new users, they are still retaining most of their active users.

How has COVID-19 impacted the travel & hospitality industry?

The Travel & Hospitality industry is the most impacted by the COVID-19 pandemic and the lockdowns that followed. Active users and new users have plummeted across all the regions.

What is the business impact of COVID-19 on the real estate market?

Real Estate apps in North America, Europe, India, and Southeast Asia have seen a sharp decrease in new and active users during the COVID-19 pandemic. The Middle East is an exception, however, as real estate apps in this region see a steady increase in both new and active users.

How are Media & Entertainment mobile apps getting affected by COVID-19?

Video streaming apps are seeing an increase in new and active users as more and more users are staying indoors and turning to their smartphones for entertainment.

Which industry is booming the most during the COVID-19 pandemic?

Video chat and online conference apps have seen an exponential growth in both new and active users during the COVID-19 pandemic. As businesses have implemented remote work procedures, all meetings have moved online. All the events and meet-ups that were cancelled have also moved to virtual conferences.

How is the Healthcare industry impacted by COVID-19?

Healthcare apps in different regions are seeing different trends that resonate with the spread of COVID-19. In Southeast Asia, Healthcare apps see an increase in new users, but a decrease in new users. In North America, Europe, and the Middle East, Healthcare apps have seen an increase in both active and new users. However, Healthcare apps in India have seen their new and active users plummet after the COVID-19 pandemic.