Growth Marketing Strategies for 2020 and How to Implement Them with Sumon Chandra OG MoEngage

App Retention Strategies for 2020


2 PM Berlin | 3 PM Helsinki

January 23rd, Wednesday

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80% of a company’s revenue will come from just 20% of the existing customers! - Gartner

You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.

As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Join us for a live Webcast with AppFollow, to discuss the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.

Speakers: Evgeny Kruglov, Co-Founder at AppFollow and by Mike Barclay, Director, EU at MoEngage

Time- January 23rd, 2 PM Berlin | 3 PM Helsinki

Why should you attend this Webcast?
  • ⦿ Learn the tenets of App Store Optimisation (ASO) and how you can ensure that the right users download your app.

  • ⦿ Understand the impact of Online Review Management (ORM) on your user acquisition results.

  • ⦿ Learn how you can find the retention point in your user's journey.

  • ⦿ Best practices to build an engagement strategy for 2020 and improve retention.

BONUS: We’ll also share our App User Retention Checklist for 2020 during the webinar.


Evgeny Kruglov

Evgeny Kruglov

Co-Founder at AppFollow

Evgeny has been in the mobile sector since 2002 and became an entrepreneur in 2006. He co-founded AppFollow in 2015 & helped to raise $1 mln from angels & VCs to make AppFollow a leader in the mobile apps management sphere. He also co-founded MobiGear in 2011. It is a mobile service & mobile applications development company.

Mike Barclay

Mike Barclay

Director, EU region for MoEngage

Mike has billed over £300m in sales revenue achieved through effective customer-centric leadership and sales execution. He currently heads sales for MoEngage in the EU region.

He has extensive experience in design, planning and executing go to market strategies, sales, strategic account development, people development training. This includes building relationships, building sales teams, enterprise sales, partner development and driving revenues. He refines my approach in real-time in the field and has a strong network in the digital ecosystem.


About Us


AppFollow delivers critical analytics around app reviews and search result positions straight to email, Slack, Zendesk, Helpshift, Intercom and 30 more integrations. AppFollow helps mobile app owners track keywords performance, increase organic installs with ASO (App Store Optimisation) Tools, get competitors and market insights. AppFollow supports 5 stores (App Store, Google Play, Microsoft Store and Mac App Store, Amazon), has 30+ integrations with the most popular services, translation from 31 languages, covering all countries.


Intelligent Customer Engagement Platform

Featured twice in the Gartner Magic Quadrant for Mobile Marketing Automation, MoEngage enables brands such as BigBasket, Traveloka, OYO, Tokopedia, Travelodge, McAfee, Deutsche Telekom, and Vodafone to personalize every user interaction across the web, mobile and email.

Companies that use MoEngage airtel, samsung, vodafone, t-mobile, tokopedia, oyo, gaana, mcafee, traveloka, mashreq