Relationship Between Retention Rates and Cost Per DAU
11:30 AM IST
March 17th, Tuesday
You're Just A Step Away!
Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. To discuss this further, we have invited Olive Sen, Director - Strategy & Growth at OLX India who will be interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU.
This will be followed by a live Q&A session.
WHEN: March 17th, 11:30 AM ISTWE'LL DISCUSS:
⦿ Why do acquisition and retention matter?
⦿ A brief outline of a typical customer acquisition strategy.
⦿ What a typical customer retention strategy looks like.
⦿ An example of how acquisition and retention pan out in a real-world scenario.
⦿ The one piece of advice to marketers and product owners trying to grow their app's retention rates.