Relationship Between Retention Rates and Cost Per DAU

Relationship Between Retention Rates and Cost Per DAU


11:30 AM IST

March 17th, Tuesday

You're Just A Step Away!

Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. To discuss this further, we have invited Olive Sen, Director - Strategy & Growth at OLX India who will be interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU.

This will be followed by a live Q&A session.

WHEN: March 17th, 11:30 AM IST

  • ⦿ Why do acquisition and retention matter?

  • ⦿ A brief outline of a typical customer acquisition strategy.

  • ⦿ What a typical customer retention strategy looks like.

  • ⦿ An example of how acquisition and retention pan out in a real-world scenario.

  • ⦿ The one piece of advice to marketers and product owners trying to grow their app's retention rates.


Olive Sen

Olive Sen

Director - Strategy & Growth at OLX India

Olive has experience of over 10 years in data-driven business strategy & operations. He is currently leading strategy for OLX India, to recruit next billion users on the platform & grow daily active users on OLX. Olive has been a growth & monetization specialist for OLX over the last 5.5 years. Prior to his stint at OLX, he has been part of analytics consulting firms like ZS Associates and worked with early-stage start-ups like Decision Point to build data-driven sales & marketing strategies for retail & FMCG clients in India.


Ashwin SL

Head of Marketing at MoEngage

Ashwin heads the marketing division at MoEngage and has been overseeing all marketing activities for the brand which includes field marketing & community building, SEO, SEM, social and website, content, product marketing & sales enablement, analyst relations & PR, branding, and marketing ops. Prior to this, he has gained extensive experience in digital marketing as director of marketing at Eka Software Solutions. He has a deep understanding of how sales and marketing should be aligned to deliver maximum results for a brand- which he is actively implementing at MoEngage.


About Us


Intelligent Customer Engagement Platform

Featured twice in the Gartner Magic Quadrant for Mobile Marketing Automation, MoEngage enables brands such as BigBasket, Traveloka, OYO, Tokopedia, Travelodge, McAfee, Deutsche Telekom, and Vodafone to personalize every user interaction across the web, mobile and email.

Companies that use MoEngage airtel, samsung, vodafone, t-mobile, tokopedia, oyo, gaana, mcafee, traveloka, mashreq